Amazon has announced it’s latest member of the Fire family at an event today, and it’s called the Fire Phone. The Fire Phone is the latest competition in the smartphone arena.

The Fire Phone comes packed with a 4.7-inch 720p display, 2.2Ghz quad core processor, Adreno 330 GPU, 13MP camera with f/2.0 lens and optical image stabilization, and 2GB of RAM. On the software side of things it has some unique features. One of these features is called Firefly. Amazon claims that Firefly incorporates several audio, image and text technologies to allow the Fire Phone to identify web URLs, phone numbers, emails, QR codes, barcodes, and over 100 million other items including physical products.

Fire Phone Displaying App Grid (Image source:, Inc.)

Another feature that the Fire Phone has is Dynamic Perspective. Dynamic Perspective works by using four special cameras and infrared LEDs that are built into the front of the device. Dynamic Perspective allows you to do one-handed gestures, and allows for immersive app and gameplay experiences. For example, Dynamic Perspective allows you to tilt your head to look around corners and objects in games like Lili.

The Fire Phone also includes Mayday. Mayday is the support system that debuted with the Kindle Fire HDX. Mayday will work over Wi-Fi and 3G/4G. In the press release, Amazon states, “Amazon’s response time goal for Mayday is 15 seconds or less.”

Amazon’s Fire Phone will ship on July 25th starting at $199 for the 32GB model, and will be available exclusively with AT&T. The Fire Phone will also include 12 months of Amazon Prime.

You can pre-order now at AT&T or now!

Sources: Amazon The Verge

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